A substantial number of startups fail because they are building the wrong products. To mitigate this risk, here are examples of hypothesis that need to be validated as early as possible:

• We are targeting the right customer segment(s)
• We are addressing the right jobs, pains, gains - the things that matter the most to the customers
• We relieve pains sufficiently
• We create sufficient gains
• We are sufficiently different from and/or better than our competition
• We can reach the market and establish the right relationships
• We can create more revenue than we incur costs

Source:

• [[📚 Mastering Value Propositions]]

Related: [[Startup]]